Traditional competitive analysis: a PM spends a week using competitor products, screenshots features, and creates a spreadsheet comparing capabilities.
Problem: the spreadsheet is subjective, incomplete, and outdated the moment a competitor ships an update.
Automated Competitive Intelligence
What if you could automatically:
- Identify your competitors (from website analysis and market data)
- Catalog their features (from public documentation, changelogs, and product pages)
- Map those features against your codebase (does your code implement this capability?)